Watch the PQ Coach Q&A Replay
I was so happy to answer your questions during our extended live session earlier. It is always exciting to hear from coaches all over the world!
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I was so happy to answer your questions during our extended live session earlier. It is always exciting to hear from coaches all over the world!
I started the PQ Coaching Grant Program because we coaches hold the key to healing and saving our planet. Together we can awaken and unleash the untapped good in the world to affect the outcome. We need to do it with millions of people, so we can reach a tipping point. Scale matters.
That’s why I offered you my coaching grant program as a gift to transform your impact as a coach.
The feedback from previous recipients of my coaching grant has been consistent:
“We love what we’ve learned and we want more. Both on coach skill building and on business development. And we want to bring PQ to our clients.”
We heard you.
PQ Coach membership is your next step — designed for coaches like you who are ready to elevate their impact, grow a thriving business, and play a bigger part in changing lives through mental fitness.
The coaching world is changing fast. Clients expect lasting transformation — not just inspiring conversations.
Yet most coaches still struggle with:
PQ Coach is coaching reinvented.
It fuses mental fitness training, business mastery, and a high-impact coaching platform into one powerful system — giving you an edge that traditional coaching can’t match.
PQ Coach helps you, helps your clients, helps your business.
PQ Coach is designed to solve the biggest problems in coaching, guided by direct feedback from our thousands of worldwide members.
We asked our members to share how it’s working for them. Hopefully, their words will inspire you to join them.
The PQ Coaching track gives you a structured, step-by-step system to enhance every session. You’ll apply the PQ Coaching Life Cycle, using the PQ Operating System to drive lasting transformation. Whether you’re new to coaching or a Master Certified Coach, this framework elevates your coaching within weeks, making sessions more impactful while freeing you to coach with confidence.
The Sage Business Development track simplifies business growth into four essential pillars: Focused Niche, Irresistible Offer, Generating Appointments, and Converting Clients. You’ll go beyond strategy, tackling the Saboteurs holding you back from taking action. This track helps you attract clients, increase revenue, and build a thriving practice.
The PQ Coach Learning Hub houses all your training materials, including on-demand videos, guided exercises, handouts, and live call recordings. It’s your go-to resource for mastering PQ Coaching and Business Development, letting you learn at your own pace and refine your skills continuously.
Included with your membership is the ability to enroll 5 clients in the PQ Program at no additional cost—a $995 per person value. Your clients will receive weekly training videos, app-guided exercises, and community support, just like the individual buyers of the PQ Program. With dedicated training resources to support you, you can start changing lives immediately while seamlessly integrating PQ into your coaching practice.
Enroll, monitor, and engage with your clients or prospects as they progress through the PQ Program. Your private Coach Dashboard is where you’ll manage and communicate with your clients individually or send messages to your client Pods. By tracking their progress over time and delivering messages tailored to their exact Saboteurs, the Coach Dashboard helps you retain your clients for life.
Your membership includes direct access to live coaching and business training sessions with Shirzad and top PQ Coaches. These interactive sessions go beyond theory—you’ll practice live coaching demonstrations, workshop business strategies, and get real-time feedback. The bonus PQ Coach Launchpad ensures you start strong with step-by-step onboarding, live guidance, and an action plan to build momentum quickly.
Get proven marketing materials, keynote scripts, and workshop slides to position yourself as a top-tier coach backed by Positive Intelligence. These tools and exclusive intellectual property have helped coaches land $25,000 keynotes and corporate contracts, making client attraction and conversion easier.
Inside the private PQ Coach channel within the PQ app, you’ll have direct access to me, my team, and a global community of coaches. This is where you’ll get daily inspiration, real-time answers to your questions, and ongoing support as you refine your skills and grow your business.
You’ll also become part of our Communities of Practice, where coaches gather by expertise and passion areas—family life, DEIB, spirituality, leadership, neurodiversity, wellness, and more. Here, you’ll exchange ideas, share best practices, and build lasting relationships with like-minded coaches.
Use PQ beyond coaching sessions—it’s a powerful tool for leadership, stress, relationships, work-life balance, and more. You’ll get specialized modules that show you exactly how to apply PQ to your clients’ biggest challenges.
As you strengthen your Sage Powers, you’ll see transformation not just in your coaching practice but in every area of life—your relationships, finances, health, and career. With ongoing access to the PQ app, I’ll keep guiding you toward your highest potential, so you can amplify your impact on the world.
I’ve worked in talent development/leadership coaching for years, and it constantly frustrates me that change doesn’t stick. Whilst coaching helps, it doesn’t get to the systemic change that I desire. Your work does.
I’ve been coaching for several years (CTI trained and certified) and I believe the Positive Intelligence system of weakening the Saboteurs, building mental muscles and strengthening our Sage is the piece that’s been missing.
What inspires me the most is the idea of being a part of creating a world run from the Sage perspective. I implemented your system into all my coaching sessions and my work as a hypnotherapist. This feels like a really good fit.
I’ve been coaching for 11 years and find that a tool like Positive Intelligence that helps people be more present is one of the best things I can do for them. I plan on using this work in my coaching business for the rest of my life.
For years, I resisted creating dedicated training for coaches. From my experience running the Co-Active Training Institute (CTI) for 7 years, I knew how much effort it took.
But a whisper kept calling:
“You must partner with thousands of coaches to change millions of lives.”
That’s why I created PQ Coach membership.
It’s not just another certification — it’s a movement toward a better future for coaching, your clients, and the planet.
If you hear the whisper too…
It might be time.
I had been working on a coaching group for two years and never cracked the code until PQ came along. PQ gave me marketing materials, a program to use, and showed me how to present the offer to people and how to price it.
I coach and live from a positive psychology framework. PQ provides the HOW! No other tool in my toolbox is this effective. PQ provides me with an appealing alternative to individual coaching for folks on a budget.
I wasn’t confident in my abilities or even narrowing down my audience. PQ helped me see my strengths and find my niche. I’ve gained about 10 new clients using PQ and I can see the bigger impact for long term growth.
Be discovered and introduced to past and current PQ Program members (individual and corporate) who are looking for more personalized coaching on their journey to improve mental fitness.
Grow your career or business by adding the Certified PQ Coach badge, the emerging gold standard in coaching, to your LinkedIn profile. You’ll be differentiated as a technology-enabled coach converting coaching insights into lasting new mental habits.
To continue your momentum and deepen your impact, choose the path that aligns best with your coaching goals.
Build a strong foundation in Positive Intelligence coaching with just the essential, self-paced training in PQ Coaching and Sage Business Development. Perfect for those looking to integrate PQ principles into their practice at their own pace.
Join a thriving community of coaches committed to transforming lives through Positive Intelligence. You’ll dramatically expand your impact, reach more clients, and seamlessly integrate PQ technology into your coaching. Join the forefront of reinventing coaching for today’s world.
For coaches serious about scaling their business and impact, PQ Coach Pro offers advanced tools, unlimited client access, and exclusive business development support. If you’re ready to build a high-growth, high-impact coaching practice, PQ Coach Pro will be open to applications in Q3 2025, exclusively to PQ Coach members.
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Continued app access for your continuing personal development |
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PQ Coaching learning modules expert-led training and materials |
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Business Development learning modules expert-led training and materials |
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Dedicated Learning Hub for your continuous professional development |
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Support Features |
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Live sessions with Coach Shirzad and the Positive Intelligence team |
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Monthly, live business development practice sessions on Finding Your Niche, Your Irresistible Offer, and more |
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Private PQ Coach Channel Connect with a dynamic network of coaches in the PQ app to exchange ideas, share best practices, and build deeper relationships |
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Access to hundreds of coaches who share your passions with our Communities of Practice for family life, neurodiversity, DEIB, spirituality, and many more |
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Field-tested marketing materials to help you book speaking gigs and land brand-new clients |
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Brand Assets and Intellectual Property |
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PQ Program Client Access Guide your clients and prospects through the $995 flagship PQ Program |
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Coach Dashboard for monitoring your client or prospect’s progress |
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ICF Continuing Coaching Education units Qualify for up to 80 CCE units by completing qualified course hours |
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Positive Intelligence certification (optional) |
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Dedicated profile listing in the Coach Marketplace (upon optional certification) |
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Unlimited Client Access: Scale your practice with unlimited PQ Program clients |
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PQ for Teams and Organizations: Leverage tailored tools and PQ support to deliver PQ Powered Teamwork and Sales Programs |
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Advanced Guidance: Engage in interactive live sessions, expert coaching, and advanced training to confidently integrate your learning |
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Sales & Marketing Tools: Expand your client base with done-for-you assets, including presentation decks, marketing materials, and proven sales strategies |
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Collaborative Peer Community: Connect with high-level coaches to exchange insights and grow your business |
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Our coaches will always have access to our best prices. This is your last chance to lock in your membership at this rate. Your subscription rate will be locked in and guaranteed for 12 months. |
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$1,200/year $120/month
Get Started Get StartedContinued app access for your continuing personal development
PQ Coaching learning modules expert-led training and materials
Business Development learning modules expert-led training and materials
Dedicated Learning Hub for your continuous professional development
Support Features
Search our extensive knowledge base and access live chat support
$1,500/year $150/month
Get Started Get StartedLive sessions with Coach Shirzad and the Positive Intelligence team
Monthly, live business development practice sessions on Finding Your Niche, Your Irresistible Offer, and more
Private PQ Coach Channel Connect with a dynamic network of coaches in the PQ app to exchange ideas, share best practices, and build deeper relationships
Access to hundreds of coaches who share your passions with our Communities of Practice for family life, neurodiversity, DEIB, spirituality, and many more
Field-tested marketing materials to help you book speaking gigs and land brand-new clients
Brand Assets and Intellectual Property
Exclusive use of brand elements and resources for PQ Coach members
PQ Program Client Access Guide your clients and prospects through the $995 flagship PQ Program
Coach Dashboard for monitoring your client or prospect’s progress
ICF Continuing Coaching Education units Qualify for up to 80 CCE units by completing qualified course hours
Positive Intelligence certification (optional)
Dedicated profile listing in the Coach Marketplace (upon optional certification)
$4,500/year By application only –
Learn More Learn MoreUnlimited Client Access: Scale your practice with unlimited PQ Program clients
PQ for Teams and Organizations: Leverage tailored tools and PQ support to deliver PQ Powered Teamwork and Sales Programs
Advanced Guidance: Engage in interactive live sessions, expert coaching, and advanced training to confidently integrate your learning
Sales & Marketing Tools: Expand your client base with done-for-you assets, including presentation decks, marketing materials, and proven sales strategies
Collaborative Peer Community: Connect with high-level coaches to exchange insights and grow your business
Our coaches will always have access to our best prices. This is your last chance to lock in your membership at this rate. Your subscription rate will be locked in and guaranteed for 12 months.
Money was always an issue. This Fall, my business took off. I narrowed my niche and now focus on women leaders in healthcare and HR. I have not adjusted my prices – I’ve just discovered that the right people will pay for value.
I was largely making nothing as a coach. I’m now earning enough to pay for a number of expenses (trips, golf club membership, etc.) that would have previously been paid for from savings.
I was struggling to grow my business last year. I completed Cohort 14 at the end of May, and PQ has transformed my business. Since then, I’ve earned about $20k in PQ revenue. It was the missing piece that I didn’t know I was missing.
Join now and unlock a special 6-week guided onboarding experience — included at no extra cost for a limited time.
To ensure you start strong, you’ll get access to PQ Coach Launchpad — a structured onboarding program designed to help you confidently apply the PQ operating system and begin changing lives right away.
Here’s what you’ll experience inside Launchpad:
You’ll finish PQ Coach Launchpad feeling confident, supported, and ready to coach at a new level of impact.
PQ Coach is a membership program designed to earn your subscription for years to come. If you’re unsatisfied, you can cancel anytime with no lock-in.
You must have an active membership to take advantage of the membership benefits — including ongoing PQ Coaching and business development training, access to the included PQ Program for your clients or prospects, the use of Positive Intelligence Intellectual Property, live sessions, and community access.
Your PQ Coach membership will renew monthly or annually until you cancel — which is as simple as contacting the Support team. There’s absolutely no lock-in or minimum length of membership.
If you want to significantly increase your impact on each client and dramatically increase your client base, then full PQ Coach membership is for you!
PQ Coach includes not only the recorded training material from the PQ Coaching and Business Development track, but also a host of live training opportunities and access to our global community of coaches.When you join PQ Coach now, membership includes PQ Coach Launchpad, a special 6-week guided onboarding experience. To ensure you start strong, this structured onboarding program is designed to help you confidently apply the PQ operating system and begin changing lives right away.
Most importantly, you get access to our technology platform to help bring PQ to your clients and prospects. And with that necessary experience, you are qualified to apply for certification — included in your membership at no cost.
We believe that full PQ Coach membership is the best choice for most coaches.
If you know that you’re unable to take advantage of the full PQ Coach membership at this time, but want to continue your journey with Positive Intelligence, we’ve created PQ Coach Essentials just for you.
PQ Coach Essentials includes the same high-quality recorded training from the PQ Coaching and Business Development tracks, as well as the supporting materials, so that you can learn at your own pace.
Note: PQ Coach Essentials does NOT include PQ Coach Launchpad, live lessons or Q&A and does not provide access to our technology platform.
The most cost-effective way to join PQ Coach is with our annual options. With savings of up to $300/year over the monthly subscription, annual membership is ideal for coaches who want to focus on growing their coaching practice without worrying about monthly fees.
Your membership is valid for a full year and will renew annually until you cancel.
We also offer monthly subscriptions that allow you to get started right away for the lowest up-front cost. (Note: Make sure to click the toggle above to select annual or monthly membership.)
As with any Positive Intelligence product, you can cancel any time within the first 30 days for a full refund — which is as simple as contacting my Support team.
Anyone who joins PQ Coach before Wednesday, June 4 at 11:59pm Pacific Time will receive a special complimentary digital copy of my book as a sign of my gratitude.
All of the PQ Coach training sessions are delivered as online video lessons, just like the training you completed.
We also include supplementary materials like blueprints, customizable slide decks, and sample marketing materials that you can use in your coaching business. These are all available in your dedicated Learning Hub so you can find everything in one place.
During the first 6 weeks of your PQ Coach membership, PQ Coach Launchpad ensures you start strong with step-by-step onboarding, live guidance, and an action plan to build momentum quickly. Foundational learning and content are covered in these weekly live sessions. These sessions are optional to attend, and recordings for the first six weeks are available to watch.
Following PQ Coach Launchpad, you’ll be welcomed into our global community of PQ coaches and have access to regular live PQ Coach Q&A sessions and Application Sessions.
During the first 6 weeks of your PQ Coach membership, PQ Coach Launchpad ensures you start strong with step-by-step onboarding, live guidance, and an action plan to build momentum quickly. Foundational learning and content are covered in these weekly live sessions.
To accommodate the widest range of time zones, live sessions will be held every Tuesday at 9am Pacific Time (12pm Eastern Time) for the first six weeks of your membership. These sessions are optional to attend, and recordings for the first six weeks are available to watch.
Following the PQ Coach Launchpad onboarding period, you will be invited to join live PQ Coach Q&A sessions and Application Sessions held on Wednesdays at 8am Pacific Time (11am Eastern Time). Attendance is optional, but it allows our program members direct access to us should they get stuck in the material or have questions.
The content is truly self-paced. You can go through the lessons and resources as slowly or quickly as you want.
Our PQ Coach members range from part-time to full-time coaches, and our community has beginner and advanced coaches. The membership is designed to meet you where you are.
If you want to take advantage of everything we offer – the PQ Coaching lessons, Sage Business Development lessons, and live sessions, you should set aside 2-3 hours per week and some extra time for implementation.
One important thing: don’t worry about falling behind. PQ Coach (and PQ Coach Essentials) is fully self-paced. You can work through sessions in any order you choose, and go as quickly or slowly as you like.
Active members have unlimited access to this training. If life gets in the way and you don’t have time for some of the training, that’s no problem — you can pick it back up any time you want.
We have intentionally designed this to be flexible to accommodate everyone’s different schedules and time availability.
Yes, the PQ Coach training program is approved by ICF for Continuing Coaching Education units. The PQ Coaching and Business Development tracks qualify each PQ Coach with up to 80 CCE units:
As long as you’re watching the videos in the Learning Hub, completing the worksheets, and participating in our Q&A sessions (live or recorded), you are eligible to receive the full 80 CCE units.
If you are renewing your ICF credentials, you’re required to earn 40 CCE units over a three year period. PQ Coach will deliver this for you in your first six months.
PQ Coaches come from more than 100 countries around the world and represent every niche; from working with kids and teens, to parents, couples, educators, NGOs, teams, spiritual seekers, etc.
The power of the PQ operating system is its universal applicability.
But don’t take it from me. Check out the hundreds of profiles of Certified Positive Intelligence Coaches in our client-matching Marketplace. Maybe go so far as to reach out to a coach in your niche to ask them about their PQ Coach experience so far.
We have coaches from every major coaching school and some schools of counseling and therapy. Some had initial concerns about incompatibility. For example, CTI coaches wondering if there was incompatibility between Process Coaching encouraging the client to stay with “negative” emotions versus us urging them to move on. Or Family System Therapy encouraging the client to welcome and incorporate all parts of oneself, versus our treatment of the Saboteurs.
In every instance, we’ve been able to show that the differences are either a matter of semantics, or a matter of beginner versus advanced application of the PQ techniques. For example, advanced PQ techniques do involve staying with a “negative” emotion under some very specific guidelines and techniques.
To date, not a single PQ Coach has determined an incompatibility forcing them to choose. On the contrary, PQ coaches learn how to use the PQ tools in a way that leverages their previous coach training to produce far greater results.
Of course. When you become a PQ Coach member, you can enroll team members and employees in your Client Dashboard — your first 5 clients are included with your membership.
When you’re ready to expand, PQ Coach Pro is designed to build a thriving ecosystem for professional coaches committed to bringing the PQ Program to clients at scale.
This membership level includes unlimited client access, professional sales live sessions, and dedicated customer support. Details on how to upgrade your membership to PQ Coach Pro will be shared after the dedicated six-week PQ Coach Launchpad experience.
Active PQ Coach members have the right to use Positive Intelligence Intellectual Property (IP). Members are permitted and encouraged to use the IP for the following:
Once enrolled in PQ Coach membership, you can access resources for brand assets and IP guidelines.
You will have continue to have access to the content for the Coaching Grant program for three months.
In addition, you’ll also receive a two-week free trial to our personal and professional development Applications in your PQ app. After the trial period, app subscriptions are $37/month or $349/year.
PQ Coach Essentials, our self-paced content-only training is offered year-round. It’s perfect for those with busy schedules looking to integrate PQ principles into their practice at their own pace.
However, we can only offer full PQ Coach membership a few times a year. That’s because full membership is packed with live sessions, access to our vibrant coaching community and, new in 2025, the PQ Coach Launchpad — your dedicated path to coaching success, facilitated live by Shirzad & our team members. When we close registration, it’s because we’re focussed on providing an incredible experience for our members.
If you know that now is not the right time to join PQ Coach, make sure to join our waitlist, and we will notify you as soon as membership opens again!
Still have a burning question that wasn’t addressed in the video or FAQs above? Please contact us to ask your questions.
We are excited to partner with you and to change the world together.
When you join PQ Coach, you are able to guide your clients or prospects through the same flagship PQ Program that we offer at $995 per person on our website.
Your membership includes access to guide 5 clients through the PQ Program. For each client over the first 5, additional client access is available at a discounted rate for an administrative fee.
Use your included access to add your clients into the PQ Program, either as individuals or as part of a Pod.
Your clients have the same full access to the weekly training videos, daily app-guided exercises, and community support as someone who purchases the program directly from our website.
And, as their PQ Coach, you have access to a private Coach Dashboard where you monitor their progress and offer support throughout the program. Communicate with your clients individually, or send messages to their own private Pod channel, encouraging them and coaching them through tougher moments.
When guiding your clients through the PQ Program, you are in the driver’s seat for how to package, position, and charge for what’s next. Once a client completes the PQ Program, you share an operating system that serves as a foundation for your ongoing coaching sessions.
Your work with a client can continue long after they complete the PQ Program, supporting your client in becoming self-actualized by becoming more PQ-powered every day. This is uniquely possible with the PQ operating system and the wide variety of applications.
The first 5 clients included in your PQ Coach membership receive access to the PQ app for one full year. You have the option of enrolling additional clients beyond the first five at either a monthly or annual rate.
Ultimately, you are in control.
Many of our coaches like to have multiple clients enrolled in the PQ Program beyond the 5 clients included with their PQ Coach membership.
For each client over the first 5, additional client access is available at a discounted rate for an administrative fee. You can have a maximum of 25 new clients enroll in the PQ Program and PQ app per membership year.
One of the biggest obstacles to getting started as a new coach is providing material to your clients. By providing the PQ Program to your prospects, we take that burden away. You’ll have access to a very powerful tool, great material, and a brand name to support you.
PQ Coach membership includes access to supportive resources and learning tools to help you implement the PQ operating system with your prospects. Additionally, the business development resources provide the essentials for building and scaling your coaching business.
You can practice in many ways with our tools and resources, including by offering Saboteur Discovery Sessions to your friends and family, while also learning the business development lessons that will attract your future clients.
Your membership includes access to guide 5 clients through the PQ Program. For each client over the first 5, additional client access is available for an administrative fee, with the option of annual or monthly subscription. You can have a maximum of 25 new clients enroll in the PQ Program and PQ app per membership year.
PQ Coach Pro is for coaches committed to bringing the PQ Program to clients at scale. This membership level includes expanded client access, live professional sales sessions, PQ for Teams and Organizations, as well as a more robust professional community. Details on how to upgrade your membership to PQ Coach Pro become available after completing the six-week PQ Coach Launchpad experience.
Becoming a Certified Positive Intelligence Coach requires mastery of PQ knowledge, competencies and experience.
Below are the certification requirements:
Certification is completely optional. While there are benefits to becoming certified, you do not need to be certified in order to introduce Positive Intelligence to your clients and prospects.
Becoming a Certified Positive Intelligence Coach provides members with the following benefits:
Becoming a Certified Positive Intelligence Coach is included with your membership as an option to help you grow your business. There is no additional cost for this certification.
The PQ Coach training sessions required for certification are all unlocked after your six-week onboarding period.
You can go as quickly or as slowly as you choose, but if you follow along with the training at our suggested pace and complete all other requirements, you will be eligible for certification in a little more than 6 months.
However, there is no time constraint for completion. You can complete it at your own pace.
Yes! If you choose to become a Certified Positive Intelligence Coach, you do not lose this certification should you end your membership. That stays with you.
You will need an active PQ Coach membership in order to guide your clients and prospects through the PQ Program, as well as access other membership benefits like being listed in the Coach Marketplace. But this is independent of your certification status.
The pricing showed me that Shirzad is committed to the bigger picture – it is priced to get commitment rather than short term profit. I am looking forward to certification and ability to promote myself as a PQ Coach.
This program ties in nicely with the MBSR training, yogi training, and IPEC training I have received. It ties in, but it’s also the undercurrent of all.
PQ Coach will absolutely 100X my life, my relationships, and my business! Thank you, thank you, thank you!